Panzani Advertisement from Barthes’s Rhetoric of the Image. |
Linguistic message within image;
Denoted; What text is there?
Connoted; What symbolism is there?
Accompanied linguistic messages;
Anchor; What am I looking at?
Relay; What should I think when I see this?
Literal messages;
Representations of specific things.
Symbolic messages;
Cultural implications of specific objects represented.
Cultural implications of juxtapositions. (symbolic color, cuisine, actions)
Cultural implications of image classifications. (still life)
Denoted message;
Does the photograph exist as a trace of, or an equivalent of truth?
Is the photograph always a lie?
Can both of these ideas co-exist?
Connoted message;
(We want to eat this)
Disclaimer; This is a mash-up of my notes from this essay and may not reflect the author's intent.
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