Bob Dylan's appearance in a 2-minute advertisement promoting Chrysler cars, Detroit, and American pride aired during the SuperBowl on February 2, 2014.
HERE WE HAVE the principle of commodity fetishism, the domination of society by things whose qualities are "at the same time perceptible and imperceptible by the senses." This principle is absolutely fulfilled in the spectacle, where the perceptible world is replaced by a set of images that are superior to that world yet at the same time impose themselves as eminently perceptible.
-Guy Debord, Thesis 36, The Society of the Spectacle translation by Donald Nicholson-Smith
